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About us

GUD (pronounced "GOOD") is an urban backpack brand founded in Kyiv in 2012. We create durable and functional backpacks, bags, and accessories for your daily adventures. At GUD, we care about every stitch and detail to ensure our products stand the test of time and become the kind of items that friends recommend.

We are proud to operate in Ukraine and create a product that receives global recognition.
GUD is a reliable friend in your daily adventures.

GUD (pronounced "GOOD") is an urban backpack brand founded in Kyiv in 2012. We create durable and functional backpacks, bags, and accessories for your daily adventures. At GUD, we care about every stitch and detail to ensure our products stand the test of time and become the kind of items that friends recommend.

We are proud to operate in Ukraine and create a product that receives global recognition.
GUD is a reliable friend in your daily adventures.

Author
Igor Gud
Founder

“We make backpacks and accessories that are built to last, extremely durable and genuinely practical every day. Along the way, we’re building a community of people who live actively, and showing the world what Made in Ukraine stands for”

Since 2012, we’ve been making our backpacks in our own workshop in Kyiv, where every stitch and every detail gets our full attention. We build them to be durable and well thought out, so they hold up to everyday use. Our customers have been carrying them for years

Our History

2012-2015
First Steps
Starting with a few classic everyday backpack models and a small production studio in one of Kyiv's industrial areas, GUD established itself as a brand in 2015 by opening its own full-fledged workshop and actively beginning the development of new models using modern equipment.
2015
Military Cooperation
That same year, GUD actively began cooperating with volunteer organizations, manufacturing gear necessary for combat operations in Donbas. This experience allowed us to implement MIL-Spec standards into the design and production of future models of our everyday backpacks.
2016-2018
Rebranding and Export
Subsequently, we updated our identity and established black and yellow as our signature colors. Exhibitions in New York and Berlin boosted our international presence and attracted media attention. Further collaborations, experiments in developing new models, and the continuous improvement of construction and quality cemented GUD's reputation as a brand that creates the most durable and practical everyday backpacks.
2022
Adaptation to War
With the start of the full-scale war in 2022, GUD once again directed itʼs resources towards supporting the country, beginning the production of critically important protective gear—ranging from pouches to plate carriers.
2026
Present Day
Today, GUD is a company that designs and manufactures the most durable backpacks, bags, and accessories, which are used by people in Ukraine and worldwide. We continue to apply our many years of experience, adhere to high quality standards, and experiment to remain a model of quality, durability, and reliability in the world of urban backpacks.

Our Production

The durability and strength of our bags come first. Every product we make is meant for long, hard use. We hold ourselves to strict quality standards in how we choose fabrics and hardware and in how we sew every piece.

How We Work

We oversee every stage of making our backpacks, from the first design sketch to packing the finished product

Built to Last

We work on modern equipment that handles heavy-duty fabrics and professional-grade materials, so every backpack meets our quality standards.

From Idea to Backpack

With our own production and quality checks at every stage, we make sure every GUD backpack is built to serve you for years.

Our Team

GUD is built by its people: experienced seamstresses, pattern makers, technologists and managers who put real care and skill into every product. Every person in the process matters, from the first sketch to the finished backpack. We work to keep our workplace comfortable and productive, a place where everyone can grow and feel part of the team. We keep improving working conditions and support our specialists’ professional development, because better skills mean better backpacks.

Made for the Long Run

GUD gear is designed to work hard for years, on daily city commutes and on weekends outdoors. We build every piece to handle time, wear and changing conditions.